“The way he's embracing new computer technologies and the drama of the moving image puts him at the leading edge of change.”
PARIS, October 6, 2009
McQueen's Spring/Summer 2010 show featured a sparkling, illuminated runway in which two sinister, robotic movie cameras on gigantic black booms ran back and forth, while a screen played Nick Knight's video of Raquel Zimmermann, lying on sand, naked, with snakes writhing across her body.
Then the models came out, dressed in short, reptile-patterned, digitally printed dresses, their gangly legs sunk in grotesque shoes that looked like the armored heads of a fantastical breed of antediluvian sea monster. McQueen, according to an internal logic detailed in a press release, was casting an apocalyptic forecast of the future ecological meltdown of the world: Humankind is made up of creatures that evolved from the sea, and we may be heading back to an underwater future as the ice cap dissolves.
The show premiered Lady GaGa's new single Bad Romance. GaGa's Bad Romance video features a pair of the collection's shoes as well as a costume designed by McQueen.
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